Craddock Holdings

What is omnichannel marketing?

Omnichannel Marketing is a marketing strategy to drive measurable results with your marketing investment. Successful marketing plans are given the flexibility to put money towards the ad channels that are achieving your goals instead of locking your business into spending money on ad channels that underperform with your business goals and cost your business valuable marketing dollars. 

Omnichannel marketing can be applied to a variety of businesses with a diversity of business goals. Some real-life examples of omnichannel marketing goals we’ve been asked to achieve are

 

  • Filling 150 jobs per month
  • Driving sales on an online store
  • Partnering with sales teams to drive high-quality, direct leads via short forms and calls
  • Winning a bid on a $2,000,000 project

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